If you have a moment between listening to the buzzing of the vuvuzelas at the football World Cup and sorting out insurance for clients then I would ask you to make a list writes Emmanuel Kenning, reporter, Professional Broking.
On it I'd ask you to put three things not to do in a crisis.
How does the following sound?
1) don't make out you know it is a small matter when you don't have all the facts
2) don't attempt to trivialise the situation in anyway
3) make it about the feelings of others rather than making it all about yourself
Instead I give you three quotes from BP:
1) "I think the environmental impact of this disaster is likely to have been very, very modest." --Tony Hayward, chief executive, BP, 18 May 2010
2) "The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume." --Tony Hayward, chief executive, BP, 14 May 2010.
3) "I would like my life back." - Tony Hayward, chief executive, BP, 30 May 2010.
On 20 April the explosion on an oil rig called Deepwater Horizon in the Gulf of Mexico killed 11 workers and two days later the oil rig sank.
After the human tragedy came the environmental catastrophe. Initial estimates put the amount of oil leaking into the ocean at "only" 1,000 barrels a day. Yesterday the US government raised that figure to up to 60,000 (of which around 10,000 barrels are now being collected by a BP tanker).
Although BP has set about launching what it calls the world's largest ever environmental and spill response and pledged to restore the coastline to its original state, actioning this is proving far harder. It also contends it has the financial strength to deal with the crisis.
Along with the human and environmental catastrophes much media attention has focused on the performance of BP's share price since the disaster.
On 20 April it was £6.50 per share. It is now trading at just over half that figure. According to reports, it also accounts for £1 in every £7 of dividends that pension firms in the UK receive. With the company representing a significant chunk of the FTSE 100 it is a serious issue for investors.
There has also been a lot of coverage of the political implications of the disaster. Leaving aside the rights and wrongs of the debate, the fact is that last night in his address from the Oval Office US President Barak Obama pledged "to make BP pay". Understandably he is not happy and the so called "special relationship" is under strain.
As one senior insurance broker told PB, the BP oil spill should make shareholders more aware of how insurance is placed particularly when it comes to self-insurance. It is insured with a captive Jupiter (for what we can ascertain is up to $700m, although a call to the BP press office would not say either way). There is no guarantee that if BP had decided to place their insurance in the open market that there would have been greater scrutiny of risks and the disaster would have been averted. However, more insurance cover from Lloyd's and placed through a broker, however costly, would surely now be greatly appreciated from all parties, except of course the insurers.
So, among the many actions BP needs to take, three things are certainly needed:
Someone with knowledge to help prevent the situation occurring again. Someone with the political contacts to manage the crisis they face; and someone who knows how to position the company in front of the media.
Like him or loathe him, perhaps it is time BP gave Peter Mandelson a call?
(PB Week is an editorial comment piece and a weekly blog by Professional Broking, the management magazine for insurance brokers, published by Incisive Media)
UPDATE 17 June - Yesterday, following a meeting with President Obama, BP announced it would not be paying a dividend and is setting up a $20bn spill fund.
World Cup Competition - Week two
Our special World Cup competition, sponsored by Equity Red Star, has entered week two and we have another box of South African wine on offer and an ipad if you enter all five weeks answering all the questions correctly. Please see www.broking.co.uk/competition to enter, for last week's winner and for full terms and conditions.
Comment
If you would like to comment on this blog please post a comment below or e-mail pbeditorial@incisivemedia.com
Recent Comments